Introduction

General Information

This privacy policy describes how Racing Day collect and use information collected through the Racing Day website ("Site"). Your information will only be used as described in this Privacy Policy, however, Racing Day may modify these policies from time to time. The collection of personally identifying information is required to provide you with industry leading features while reducing the risk of fraud.

General Collection

As part of the normal operation of our services we collect and, in some cases, may disclose information about you. Please read this policy carefully to enable you to make an informed decision, and retain a copy for your records if you open an account.

Assent

Racing Day collects information from you, other Site visitors and other customers at several different points on the Site. By creating an account or continuing to use this Site, you expressly consent to this Privacy Policy and the Terms of Use, including, without limitation, your consent to use and disclose your personally identifiable information in the manner described in this Privacy Policy. If you object to your information being transferred internationally or used in this way, you should not register or otherwise use this Site. This Privacy Policy is incorporated into and subject to the Terms of Use. Any terms used but not defined herein shall have the same meaning as those contained in the Terms of Use.

Other Sites

This Site may contain links to certain other third party websites. These sites are governed by their own privacy practices and we are not responsible for such privacy practices. This Privacy Policy applies solely to the use and disclosure of personally identifiable information collected by Racing Day and not any third party site.

Contact Information

We welcome your comments regarding this Privacy Policy. If you believe we have not adhered to this Policy or if you have any other questions regarding this Policy, please contact Racing Day at custsvc@racingday.com

Types of Information Collected

Establishing an Account

During registration you are required to provide us with certain contact information (including your name, e-mail address, home address and telephone number) and other personal information (including your date of birth, gender and credit or debit card details). You are also asked to create your own security question and answer to provide additional security for your account. This required information is necessary to process transactions, issue a new password if you forget or lose your password, protect you against credit card fraud and other financial fraud and to contact you should the need arise in administering your account. This required information is used to send you information relating to our services or promotional offers.

Transactions

Each time you purchase a subscription service, program or any other financial transaction, the details of such wagers and transactions are collected and retained by Racing Day.

Web Log Information

In common with most standard web site servers, Racing Day uses log files. These include IP addresses, the Internet service provider ("ISP") you use, the type of browser you use, referring exit pages, platform type, number of clicks and/or date/time stamp.

Cookies

In common with most web sites, Racing Day uses "session cookies" which are sent to your computer if and when you log on to the Site by entering your user name and password. A "cookie" is a small piece of data that we send to your computer to allow us to recognize you as a Racing Day user when you return to the Site using the same computer and browser.

Correspondence

We intend to retain any correspondence, including facsimiles, mail and e-mails, sent to us. We also may retain correspondence, such as customer service, from Racing Day to you. We may delete such records over time.

Use of Information

Generally

The information collected is used to:

1. Process your transactions, including, without limitation, payments for purchases or subscriptions;
2. Provide customer services and resolve any complaints;
3. Improve the Site and service and resolve any technical problems;
4. Communicate with you concerning the services offered on the Site by Racing Day or any of its affiliates or business partners;
5. Create aggregate data;
6. Ensure compliance with the Terms of Use; and
7. Comply with any applicable laws and regulations.

Disclosures

Racing Day discloses information:

1. To companies that help process the transactions you request, in order to protect your transactions from fraud and verify your identity (see the subsection labeled "Third Party Use" above for further detail);
2. That Racing Day in good faith believes is necessary or appropriate to cooperate in investigations of fraud, intellectual property infringements or other activity that is illegal or may expose us or you to legal liability, or to conduct investigations of violations of the Terms of Use;
3. When required by law or to comply with a court order, subpoena, search warrant or other legal process;
4. To comply with legal, regulatory or administrative requirements of governmental authorities.
5. To protect and defend Racing Day, its subsidiaries and affiliates and any of their officers, directors, employees, attorneys, agents, contractors and partners, in connection with any legal action, claim or dispute;
6. To prevent imminent physical harm;
7. To share aggregated statistical or demographic data with our affiliates, business partners or for public relations (this aggregated information is not tied to personally identifiable information);
8. To share data, including personally identifiable information about you, with our parent (Day At The Track), affiliates, subsidiaries and business partners that are committed to serving your online needs and related services;
9. In the event that Racing Day in the future merges or is acquired by another company.

Racing Day does not disclose any credit card or other financial information to any third party other than the merchant service provider used to process payments. Only when required by law or to comply with a court order, subpoena, search warrant or other legal process will Racing Day disclose requested information to any other third party.

In that event, the successor company would have access to the information maintained by Racing Day, including customer account information, in order to continue to provide services, but would continue to be bound by this Privacy Policy unless and until it is amended as described in Changes to this Policy below.

Informing You

We may communicate with our customers on a regular basis via e-mail and/or mail to provide requested services, resolve any complaints and for general customer service and by other means where applicable, such as to investigate any suspicious transactions. You may receive occasional service announcements and administrative messages, for example, advance notice of any maintenance that might affect the Site. Generally, you cannot opt out of these types of "informational" rather than "promotional" communications.

Your Profile

We store information that we collect through cookies, log files and graphic files to create a profile of our customers. We may also purchase third party marketing data and add it to our existing customer database so we can better provide pertinent offers in which you would be interested. We use this information to enhance or overlay your profile. This aggregate marketing data is therefore tied to your personally identifiable information. A "profile" is stored information that we keep on individual customers that details their preferences. Consequently, all of the collected information is tied to your personally identifiable information to provide better offers and improve the content of the Site for you. Your profile may be shared with our affiliates and business partners.

Security

Limits of Security Measures

By opening an account and using the Site, you acknowledge that you understand that "perfect security" does not exist on the Internet and that we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy.

You agree that you do not expect, that your personally identifiable information or private communications will always remain private.

Confidentiality Obligation

The security of your Racing Day account also relies upon your protection of your Racing Day unique username, password and/or PIN or other appropriate security code ("Ids"). You agree to never share your Identifiers with anyone. In the event that you are concerned that your Ids are no longer secure and confidential, you should immediately notify Racing Day by sending an e-mail to custsvc@racingday.com.

Questions

If you have any questions about the security at our web site, please send an email to custsvc@racingday.com.

Accessing, Review, and Changing Personal Information

Changing Information

Following registration, you can review the personal information you provided to us, at any time, by selecting Edit My Account within your account information page. You hereby agree to keep your account information up to date at all times.

Termination of Your Account

You can terminate your account by sending an e-mail to custsvc@racingday.com. Your account will be deactivated as soon as is reasonably possible and in accordance with applicable law and regulations.